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Renowned E-Learning Technologist Joins GeneEd Executive Team.

John Hathaway, Recognized as One of the Leading Innovators in E-Learning, Joins GeneEd as Chief Technology Officer

San Francisco, CA, September 17, 2002— GeneEd, Inc., the leading provider of advanced e-learning solutions for the life science industry, today announced that John Hathaway has joined the company as Chief Technology Officer (CTO). In his new position, Hathaway will report directly to GeneEd Chairman and CEO Sunil Maulik, and will lead both the instructional and technical development efforts in the creation of GeneEd's leading Life Science e-learning solutions. Hathaway will be responsible for development of the GeneEd catalog of Life Science-industry e-learning courseware, as well as the custom and proprietary e-learning solutions delivered to GeneEd's major pharmaceutical clients.

John Hathaway comes to GeneEd from Oracle, where he was Principal Product Manager for the Oracle iLearning LMS and the instructional architect behind Oracle's Reusable Content Object Strategy (awarded "Most Significant Advance in Research in the Field of Distance Learning," U.S. Distance Learning Association, 1997). Hathaway has produced award-winning content at Oracle University, Informania, and the Center for Excellence in Education at Indiana University. As Chief Technical Officer for Headlight, Hathaway led the creation of the first e-commerce learning portal (Brandon Hall of Fame Award winner, 1999) and first fully hosted multi-site LMS. Hathaway's graduate study at Indiana University, Bloomington covered both Instructional Design and Computer Science and he holds a BS in Chemistry, cum laude, from Miami University, Oxford, Ohio.

"John's expertise and experience in e-learning development, technology development, and instructional design will prove to be an invaluable asset as GeneEd extends its leadership in the development of both off-the-shelf and custom scientific e-learning for the pharmaceutical, biotechnology, instrument, medical device, and healthcare industries," said Sunil Maulik, GeneEd Chairman and CEO. "John Hathaway joining GeneEd furthers our expertise in the unique intricacies of the Life Science industry and the pharmaceutical development process, and in the continued development and delivery of the rich, robust learning solutions required by such a knowledge-driven industry."

"As GeneEd progresses to the next level in establishing its leadership in scientific e-learning, scale and efficiency in technical and instructional development are critical to GeneEd's pharmaceutical, biotechnology, and instrument customers," said Hathaway. "I welcome the opportunity to continue to grow GeneEd's scientific e-learning efforts, and to work closely with GeneEd's clients in the creation of e-learning solutions that significantly increase their workforce productivity and drive forward their product development pipelines."

About GeneEd
GeneEd, Inc. was founded in 1997 to provide life science and healthcare e-learning solutions for the pharmaceutical, biotechnology, instrument and medical device, and hospital/HMO industries. GeneEd's Life Science industry customers include AstraZeneca, Pfizer, the Alza division of Johnson&Johnson, Celera, Bio-Rad, and IBM Life Sciences, and many others. (http://www.geneed.com/clients/index.html). GeneEd uses the best life science content, combined with advanced e-learning development technology, to rapidly create basic and advanced curricula in the areas of genomics, therapeutic area training (for clinical research, product development, and sales and marketing teams), computer assisted drug design, drug discovery and development, pharmacogenomics and clinical genomics, bioinformatics and microarray informatics, and therapeutic and diagnostic products. GeneEd, Inc. is a privately held company headquartered in San Francisco, California. Visit http://www.GeneEd.com for additional information about GeneEd and its courseware.

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