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San Francisco, CA , August
13, 2001— GeneEd, the leading provider of e-Learning
for life science, today announced that they have signed an agreement
to create e-Learning courseware for AstraZeneca's staff. Under the
terms of the agreement, GeneEd will design and develop e-Learning
courseware in interactive modules for AstraZeneca's clinical personnel
in six major therapeutic areas.
"We are very pleased that AstraZeneca has selected
GeneEd as their e-Learning partner", said Barry Giordano, VP of
Sales and Marketing at GeneEd. "Our methodology for repurposing
scientific content, coupled with our instructional design and scientific
expertise in understanding the pharmaceutical discovery and development
process, allows us to create highly interactive modules that will
be used to train AZ employees across their enterprise. AZ's selection
of our company confirms our expertise in this area and further validates
the value-added nature of our offering and marks the largest contract
we have signed to date. We expect other large multinational pharmaceutical
companies to follow suit as they recognize the value of enterprise-wide
e-Learning as the key to workforce reengineering and productivity
improvement."
About AstraZeneca
AstraZeneca is a major international healthcare business engaged
in the research, development, manufacture and marketing of ethical
(prescription) pharmaceuticals and the supply of healthcare services.
It is one of the top five pharmaceutical companies in the world
with healthcare sales of over $15.8 billion and leading positions
in sales of gastrointestinal, oncology, anesthesia including pain
management, cardiovascular, central nervous system (CNS) and respiratory
products.
The GeneEd e-Learning
Experience
GeneEd's web-delivered life science courses are built on and deployed
from its powerful e-Learning platform, which allows for rich interactivity
and engaging content via any standard Web-browser over connections
as slow as 36.6 kbs. GeneEd's e-Learning platform also allows for
the integration of e-tutor support throughout every course, all
via the Web. GeneEd's learning management tools provide tracking
and reporting on groups of users, as well as an individual user.
GeneEd's e-Learning platform easily integrates with third-party
learning management systems and other enterprise software applications
that are AICC/SCORM-compliant.
About GeneEd
GeneEd, Inc. is the leading provider of e-Learning life science
courseware to the pharmaceutical and biotechnology industry. GeneEd's
value -added services are training employees, making sales channels
more effective and assuring customer loyalty at smart companies
such as IBM Life Sciences, Celera Genomics, Glaxo SmithKline, ALZA
Corporation and Bio-Rad. For more information, visit the GeneEd
Web site at http://www.geneed.com/.
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