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GeneEd Partners with SkillSoft to Address Training
Needs of the Pharmaceutical Industry
Combination of Scientific and Medical Training with Business and
IT Skills Courseware Offers Organizations Cost-Effective e-Learning
Solutions
SAN FRANCISCO, CA, April 2, 2003—
GeneEd Corporation, a leading provider of custom and catalog scientific e-learning courseware
for the life science industry, today announced a marketing and development
partnership with SkillSoft PLC (Nasdaq: SKIL), a leading provider
of e-learning courseware and referenceware for business and IT professionals.
The two companies will share sales leads and work together to provide
comprehensive learning solutions to pharmaceutical, biotechnology,
medical instruments, and healthcare organizations.
GeneEd specializes in basic and advanced curricula in the areas
of clinical research, therapeutic area training, biopharmaceutical
technology and applications, drug discovery and development, pharmacogenetics
and clinical genomics, and therapeutic and diagnostic products.
SkillSoft’s 3,700-plus e-learning courses cover a wide range
of topics spanning business, sales and marketing, information technology,
and desktop applications. By combining off-the-shelf courseware
from both companies, as well as creating any specialized courses
required to meet specific training needs, prospective companies
can quickly and cost efficiently implement a comprehensive e-learning
solution for their organizations.
“E-learning gives companies the ability to offer a wide variety
of training to employees. For instance, sales representatives can
benefit from receiving sales-related training – from lead
management to sales negotiations to account development. But they
also can improve credibility with medical professionals –and
increase their sales effectiveness -- by becoming better trained
in scientific areas related to their products,” said Salil
Patel, GeneEd’s chief science officer and co-founder.
"E-learning has proven itself to be highly effective for global
organizations. E-learning removes obstacles such as travel costs,
time differences, and time away from the job, and also makes training
more accessible to wider audiences,” said David Vickrey, Vice
President Alliances at SkillSoft. “Another compelling advantage
is that training can be rolled out quickly – an essential
need for professionals in the pharmaceutical industry who must keep
abreast of constant change in science and the competitive climate.”
About GeneEd
GeneEd, Inc. was founded in 1997 to provide life science and health
e-learning solutions through the creation of compelling, multimedia-based
training, using the Internet and company's Intranets as the primary
delivery platform. GeneEd uses the best life science content, combined
with a validated methodology for repurposing, to rapidly create
basic and advanced curricula in the areas of clinical research,
therapeutic area training, biopharmaceutical technology and applications,
drug discovery and development, pharmacogenetics and clinical genomics,
and therapeutic and diagnostic products.
GeneEd’s catalog and custom courseware customers include
such organizations as AstraZeneca, Pfizer, BristolMyersSquibb, Celera
Genomics, Incyte Genomics, IBM Life Sciences, and Accenture Life
Sciences. GeneEd, Inc. is a privately held company headquartered
in San Francisco, California.
Visit http://www.GeneEd.com
for additional information about GeneEd and its courseware.
About SkillSoft
SkillSoft is a leading provider of e-learning courseware and referenceware
for business and IT professionals. SkillSoft products and services
are designed to accelerate the ability of today’s workforce
to master the business and technology skills required for competitive
success. The company currently has thousands of corporate customers
worldwide and more than 4.5 million licensed users.
SkillSoft focuses on meeting the comprehensive business skills
and information technology learning needs of professionals in Global
5000 organizations through a comprehensive range of content-focused,
e-learning solutions, including: a 1,800-course business skills
library, a 1,900-course IT skills and certification library, and
online referenceware libraries containing more than 3,500 unabridged
books available through Books24x7, a SkillSoft subsidiary.
For more information, visit http://www.skillsoft.com.
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