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Internet Marketing Pioneer to Head GeneEd's Online Presence
San Francisco, CA, January 22, 2008 –
GeneEd, Inc., a leading provider of online training in the life sciences,
has appointed Terry Carmichael to head up its Internet Marketing efforts.
The appointment highlights GeneEd’s emphasis on using the Internet
and other electronic information transfer formats to deliver cutting-edge
life science training solutions. Mr. Carmichael will oversee Internet
marketing and online sales for GeneEd’s more than 240 online training
courses, covering the major therapeutic areas of medicine and best practices
for clinical research, biomanufacturing, laboratory science, validation,
quality control, and medical devices.
Mr. Carmichael brings to GeneEd more than 10 years of Internet marketing
and sales experience in the pharmaceutical, biotechnology, and direct-to-consumer
DNA testing industries. In 1997, Mr. Carmichael founded the GeneTree DNA
Testing Center, which was the first online consumer-focused DNA testing
company. While with GeneTree, Mr. Carmichael was responsible for placing
the first human DNA paternity test kits on the shelves of a national retail
drugstore chain. In 2003, Mr. Carmichael founded the Biotech Learning
Institute, the first company to offer a catalog of single-user e-learning
courses for the life science and clinical research industries. In 2006,
the Institute merged with GeneEd.
Mr. Carmichael believes that e-learning is the most effective way to
train corporate employees. In his opinion the added benefits are: the
convenience of being able to train when and where needed, the simplicity
of organized and automated training log management, and very significant
cost efficiency. According to Paul M. Eisele, GeneEd’s CEO, “Terry
Carmichael has the proven experience, knowledge, and creativity to guarantee
that GeneEd will exceed its online marketing and sales objectives. We
are always excited to see what comes next from Terry.”
ABOUT GENEED, INC. – GeneEd is a leading provider
of online training in the life sciences. Serving Fortune 500 pharmaceutical
and biotech companies as well as scores of healthcare providers, biomanufacturing
plants, and research labs, GeneEd’s courses train workers at every
stage of the drug development pipeline. GeneEd’s Therapeutic Area
Courses, which are Continuing Medical Education (CME) accredited, provide
validated scientific training for thousands of clinical researchers and
healthcare workers. GeneEd’s Regulatory and Compliance courses provide
Good Clinical Practices training for clinical researchers and managers.
GeneEd’s Good Manufacturing, Laboratory, Validation, and Quality
Control courses provide training for laboratory researchers and workers
on the factory floor. For more information about the online training offered
by GeneEd, please contact Paul M. Eisele or visit www.geneed.com.
Contact: Paul M. Eisele
Phone: 415-856-0097
paul.eisele@geneed.com
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