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Corporate Solutions
Course Catalog
Multiple User Programs
On Demand Training -
Customized LMS Solutions -
Custom Development
Process -
Instructional Design -
Scientific Expertise -
Viewing Engine
"Great
response, very positive...they (senior management) see the possibilities
now...you guys are doing a great job!"
-- Robert Gardner, Global Training Director, AstraZeneca
"GeneEd is in a class by themselves. I really like the
instructional design"
-- Robert Monty, Director of Clinical E-Learning, Pfizer Corp.
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Process
GeneEd's Courseware Development Process subsumes phases
built upon work done in the preceding phase. The goal of the process
is to develop and deliver the highest quality courseware within the
budget and time frame to the customer. The process has been validated
in order to create successful courseware products for leading life science
companies, as well as our catalog courseware. Figure 1 illustrates the
GeneEd Courseware Development Process, including associated deliverables
and milestones.
Figure 1. GeneEd's Product Development Process
Includes Client Interaction and Feedback to Ensure Optimal Customization
In addition to project management, GeneEd is committed
to ensuring that the highest quality, validated scientific and medical
content is used in the development of the courseware. GeneEd works closely
with one or more points of contact at the customer site, as well as
with third-party medical writers and content providers. GeneEd validates
all of the content for accuracy, relevance, and ease of understanding.
If appropriate, GeneEd utilizes its Scientific
and Educational Advisory Board (SEAB) and Scientific
Content Providers (SCPs) to assist with content creation, validation,
and accuracy.
Once content for a course is acquired, developed,
and processed, a series of workbook modules are assembled. This assembly
comprises 2 main steps:
1. Planning
a. Collecting and reading materials
b. Selecting topics, text and graphics
c. Noting sources and locations
d. Defining context and objectives
2. Creating
a. Creating outline
b. Writing transcript
c. Dividing into "info chunks"
d. Describing animations and interactivity
Workbooks are products in their own right and can
be used to create e-learning. The workbook is employed to create a storyboard;
in turn, the storyboard is then used to identify or create GeneEd learning
objects. GeneEd utilizes the program FLASH to convert static content
into captivating animations. The completed animations are presented
via GeneEd's "Viewing Engine"
(patent pending).
Figure 2. GeneEd's Content Development Process
Custom and catalog learning solutions are delivered in a four-step
process:
1. Knowledge Processing: Once content
is gathered from validated domain experts and processed by GeneEd in-house
scientists, useable knowledge is extracted and structured into lesson
objectives.
2. Knowledge Compression: The course outline serves as a basis
to determine if any applicable learning objects exist in our repository,
if new learning objects will need to be developed, or if a combination
can be employed. Flowcharts and storyboards are then used to construct
effective graphics and animations.
3. Learning Object Assembly: The graphical user interface
(GUI) and the interactivity guide for the course are then identified
to ensure that the course has the right "look and feel."
Using our validated methodology, GeneEd has developed GUI templates
that meet the tenets of good instructional design. Creating
appropriate quizzes and assessments and establishing prerequisites
and retention goals are also part of this step.
4. Learning Solution Delivery: The final step is the delivery,
distribution, and management of e-learning on Corporate Intranets or
via the Internet. When delivery is over Corporate Intranets or the Internet,
individual and group progress can be monitored through the learning
management system (LMS) after students have been enrolled.
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