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Sunday, May 11, 2008

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-- Robert Gardner, Global Training Director, AstraZeneca


"GeneEd is in a class by themselves. I really like the instructional design"

-- Robert Monty, Director of Clinical E-Learning, Pfizer Corp.

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Instructional Design

Unique Instructional Design Needs for Life Science Content

GeneEd deploys the Gagne-Briggs model ("Learning Strategies" model) of instructional design in the development of its catalog and custom scientific e-learning, which encompasses both the corporate and enterprise learning and training models, and is also optimized for web-based learning.

Instructional Design is the process of analyzing the learning needs and goals of the target audience, and then developing a delivery system to meet those needs. GeneEd performed four steps to identify and develop a set of guidelines that are used and evaluated during the development of all GeneEd courses:

  1. Identification of an overall learning strategy (see Table 1)
  2. Evaluation of several factors that influence instructional design guidelines, including learning styles, web-based learning and the nature of content (see Table 2)
  3. Consideration of principles of instructor-led training vs. web-based training (see Table 3)
  4. Realization that scientific teaching requires the lesson and course to have a high degree of structure and interactivity, strong information mapping, real-case scenarios, and clearly presented concepts (when relevant to the lesson)

Table 1. Learning Strategies (the Gagne-Briggs model)

Strategy
Process
Gain attention of learner Ensure student is ready to learn and participate
Inform about objective Ensure student understands what they need to learn
Use the learner's experience Ask the student to recall relevant knowledge
Present the material Animate the content
Provide learning guidance Provide organization and relevance
Elicit performance/retention Ask learner to demonstrate competency
Provide feedback Measure learner's retention
Assessing performance Feedback and pop-ups to reinforce learning

Table 2. Instructional Design Factors

Factor Overview Considerations
Learning Style
Variety of pathways - sound, visual, text, animations
· Visual - use graphics to reinforce learning
· Verbal - provide written document for review
· Auditory - provide voiceover that synchronizes with visuals
Training
Focus on relevant skills; knowledge applicable to core responsibilities
· Provide discipline, drill, practice
· Improve employee performance
· Evaluate staff on improved productivity
Web-based Learning
Unique advantages: on demand, global access, multiple learning methods
· Interactive, non-linear
· Structured lesson plans
· Effective use of multimedia
· Learner control
Nature of Content
Scientific information is complex, hierarchical, and tied to well-structured domains
· Highly structured, significant interactivity
· "Real-case" scenarios
· Statistically relevant assessments
· Complex concepts

Table 3. Principles of Effective Web-Based Training

Principle Description
Interactive Learner determines sequence
Nonlinear Learner can access any lesson
Intuitive User Interface Easy to navigate menus
Educational Details Clearly stated objectives and case studies
Structured Lessons Clear guidance and directions for each lesson
Effective Use of Multimedia Appropriate use of graphics
Technical Detail Content is free of errors
Learner Control Ability to replay and navigate through a lesson

GeneEd used its learning strategy and instructional design factors to compile a list of instructional design strategies and a detailed set of instructional design guidelines. These strategies and guidelines are presented in Table 4.

Table 4. GeneEd Instructional Design Strategies and Guidelines

Strategies Design Guidelines
Heirarchy of Information -Identify the learning outcomes at course and section level
-Identify in context information for each lesson
-Identify the prerequisite skills required for the course and ensure learner has access to this information
-Limit the complexity of instructions and choices within each lesson
-Ability to access through links additional detailed information
Multi-faceted Approach -Present information utilizing high end graphics with appropriate text
-Provide online and print access to transcript
-Incorporate audio synchronized with graphics and transcript
-Present case studies that are built upon through the course
Standard Interface -Create standard interface incorporating course and lesson navigation
-Offer one click to anywhere within course Any frame-any slide-at any time environment
-Access to help function at any time
Reference Materials -Allow access to reference links and scientific abstracts for each lesson
-Furnish access to lesson transcripts with links to glossary term
-Access to approximately 1,000 life science terms (hotlink in all transcripts)
-Provide real-life experiences or case studies to reinforce learning
Learning Analysis -Incorporate progress checks after each section
-Provide a timed, multiple choice final assessment at the end of the course
-Create progress checks that include interactive exercises, such as "Drag and Drop"
-Immediate feedback for interactive lessons
Review and Feedback -Develop progress checks that provide estimates of learning after each course section
-Provide a timed, comprehensive, multiple choice test to inform learners about retention of presented info
-Allow the learner to review any part of the lesson as often as needed
-Provide 12 months access to allow student to replay lesson and retake progress checks
-Provide student with etutor functionality

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