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Friday, July 03, 2009

Press Room: GeneEd to Aid Industry Workers and Job Seekers | GeneEd Announces New Healthcare Education Initiative

About GeneEd





"Great response, very positive... [Senior management] see the possibilities now. You guys are doing a great job!"

-- Robert Gardner, Global Training Director, AstraZeneca


"GeneEd is in a class by itself. I really like the instructional design."

-- Robert Monty, Director of Clinical E-Learning, Pfizer Corp.

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GeneEd Management Team


 

Chief Executive Officer: Paul M. Eisele

Paul Eisele is an authority on business start-ups and turnarounds, having played a key role in the start-ups of Home Box Office, Warner Home Video, and Fairfield Research and in the turnarounds of Manhattan Cable Television and Time-Life Video. Mr. Eisele has over 30 years of experience in intellectual property development, ranging from book publishing to filmed entertainment and electronic learning. Before joining GeneEd, he was president and CEO of SyberVision Systems, a producer and distributor of health, sports, and foreign language training. He holds degrees from Yale and Columbia Universities.


 

Chairman of the Board: Hugh Rienhoff, MD

Dr. Rienhoff has been a venture investor and entrepreneur in the life science sector for over 14 years. During much of the nineties, he was a partner in charge of biotechnology investing at New Enterprise Associates, a venture investment firm based in Menlo Park, California, and Baltimore, Maryland. A founding director of Healtheon/WebMD (HLTH) and Aurora Biosciences (ABSC), he also served as Director of Abingworth Management, Ltd., a London-based venture firm for which he ran the US operation. In 1998, he founded DNA Sciences (originally Kiva Genetics), serving as its Chairman and CEO until late 2001. He is also a founder of MyDaughtersDNA.org, an organization dedicated to rare genetic conditions.

Dr. Rienhoff has served on numerous boards, including Microcide (MCDE), Hexagen, and Vactex. He currently serves as a board member for Peptimmune, Iconix Pharmaceuticals, and Hydra Biosciences. Recently, he was appointed to the faculty of the Department of Molecular Biology and Genetics at the Johns Hopkins University School of Medicine.

Dr. Rienhoff trained in mathematics, medicine, and genetics at Harvard University, Johns Hopkins University, and the Fred Hutchinson Cancer Research Center in Seattle, Washington. He received an MD degree from Johns Hopkins University School of Medicine and a BA degree with honors in Biology and English Literature from Williams College.



 

Senior Financial Officer: Steve Gupta

Mr. Gupta has more than 20 years of management experience in enterprise-level companies, ten years of which were in international locations such as the UK, India, and Indonesia. He has served as Division CFO at Bank of America, as Country CFO at Ernst and Young Consulting, and as Vice-President of Finance and Administration at a Silicon Valley software company. Mr. Gupta has a BS in Business Administration from Middlesex University in London, England.


 

Vice President of Sales: Mark Walker

Mr. Walker has more than 20 years of experience in the pharmaceutical, biotech, and bioengineering industries, including senior sales positions at the Institute for International Research, the Pall Corporation, and Amicon, Inc. At GeneEd, Mr. Walker is responsible for direct sales to bioengineering, laboratory sciences, healthcare, and bioinstruments.

 


 

Director of Internet Marketing and Sales: Terry Carmichael

Mr. Carmichael received a master’s degree in molecular medicine and genetics from Wayne State University School of Medicine. After working as a technical sales specialist for QIAGEN, a leader in DNA extraction and purification solutions for the life science and clinical research industries, he moved to Bio-Rad Laboratories, where he managed the development and product launch of DNA purification products. In 1997, Mr. Carmichael founded the first company to provide full-service, direct-to-consumer genetic testing, GeneTree DNA Testing Center, which was sold to Sorenson Genomics in 2001. In 2003, he founded the Biotech Learning Institute, the first company to distribute single user e-Learning licenses over the Internet. In 2006, the Biotech Learning Institute merged its E-commerce activities with GeneEd.


 

Vice President of Product Development: Jeff Narvid


Mr. Narvid received a degree in biology from Oberlin College and a masters in instructional technologies from San Francisco State University. After working as a multimedia instructional designer for iCubed, he moved to Japan and served four years as a Shansi Fellow and English instructor at Obirin University. Before joining the GeneEd team, Mr. Narvid was Senior Instructional Designer at the University of California, Berkeley, where he played a key role in implementing UC Berkeley's online collaboration and learning environment.


 

Director of Product Development: Karin Ruppert-Turner

Ms. Ruppert-Turner, who earned an MS in clinical and cognitive psychology from the University of Basel, Switzerland, and a certificate in multimedia and information design from San Francisco State University has special expertise in modes of learning and effective teaching strategies. As GeneEd’s Director of Product Development, she works closely with clients and with GeneEd's team of scientists, instructional designers, and Flash developers to ensure that GeneEd's courses not only meet the highest standards of quality, but also are completed on time and within budget.


 

Manager of Product Development: Vin Eiamvuthikorn

As leader of GeneEd’s innovation team, Mr. Eiamvuthikorn provides technically accurate, innovative graphical displays of scientific information. His material science and multimedia training, scientific knowledge, and attention to detail ensure that GeneEd products are user-friendly, instructionally sound, and error-free. Mr. Eiamvuthikorn is expert in Actionscripting in a wide variety of graphical styles and character sets, including non-European based characters. He has a bachelor of science in material science research and development and a certification in Internet design and technology from San Francisco State University.


 

Senior Content Scientist: Nyssa Hoch, Ph.D.

Nyssa received her Ph.D. in Biomedical and Biological Sciences from Emory University in Atlanta, GA. She has over 10 years of combined experience in biomedical research and writing, and wrote several medical educational training materials for two continuing medical education companies prior to joining GeneEd. Nyssa is also a member of the American Medical Writers Association.

 

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